新北 LOOK 美學廊帶文化探險粉彩筆

平面設計 Drawing adobe illustrator Graphic Designer 創意兒童 ILLUSTRATION children design 插畫

新北 LOOK 美學廊帶

文化探險粉彩筆
New Taipei LOOK｜Aesthetic Corridor Cultural Adventure Pastel Pencils

新北市政府文化局規劃五條美學廊帶，希望藉此帶動區域發展。Group.G 以「新北的美，就在身邊」為概念，透過色彩啟發學童感官並深化在地認識，打造12色粉彩筆組。包裝設計使用此粉彩筆組繪製並拼貼，拼湊出六款表情臉譜；同時形狀元素分別代表新北市六間博物館。

The New Taipei City Government's Cultural Affairs Bureau has planned five aesthetic corridors with the aim of driving regional development. Group.G adopts the concept of "Beauty of New Taipei, Right by Your Side" and creates a 12-color pastel pencil set to inspire sensory experiences and deepen local awareness among students. The packaging design incorporates the use of these pastel pencils to draw and collage six expressive facial masks. Additionally, the shape elements represent the six museums in New Taipei City.

Group.G 希望透過色彩啟發新北學童感官並深化在地認識，延伸 5 條美學廊帶概念，選定 5 個具有文化與景觀意義的顏色，強化廊帶與地區的視覺連結，分別為灰銀色系的「都會探索｜府中美學」、藍色系的「藍天海岸｜古蹟文化」、紅色系的「紅色陶寶｜三鶯文化」、綠色系的「綠色山林｜茶山文化」、黃色系的「黃金山城｜礦業文化」，製成3.6萬份粉彩筆盒組送給小學新生，從生活環境培養美學。

Group.G hopes to inspire sensory awareness and deepen local knowledge among students in New Taipei City through colors. Extending the concept of the five aesthetic corridors, select five colors with cultural and landscape significance. These colors enhance the visual connection between the corridors and their respective areas. The chosen colors are: "Metropolitan Exploration | Fuzhong Aesthetics" in the gray-silver color range, "Blue Sky Coastline | Historical and Cultural Sites" in the blue color range, "Red Ceramic Treasure | Sanying Culture" in the red color range, "Green Mountains and Forests | Chashan Culture" in the green color range, and "Golden Mountain City | Mining Culture" in the yellow color range. They produce 36,000 sets of 12-color pastel pencil boxes and distribute them to elementary school students, aiming to cultivate aesthetics in daily life.

包裝設計邀請設計師宋政傑使用 12 色粉彩筆繪製，並以拼貼技法拼湊出六款表情臉譜，臉譜輪廓留白呈現，鼓勵學童跳脫框架，創造自己的藝術作品。其中形狀元素也分別代表新北市六間博物館，能作為輔助圖形，學童可以使用這些形狀創作，同時思考形狀象徵意義，進而前往博物館探索。

The packaging design was constructed by Song Zhengjie to use 12-color pastel pencils to draw various shapes and employ collage techniques to create six sets of expression masks. The mask contours are presented in a blank style, encouraging students to think outside the box and create their own artwork. These shape elements also represent six museums in New Taipei City and can be used as auxiliary graphics. Students can use these shapes for their own creative works while contemplating the symbolic meanings they represent, and then explore the corresponding museums.

12 色粉彩筆盒內含說明卡引導學童從生活環境認識色彩，並透過「GOGO 小卡」的指引，前往博物館領取活動專屬的「GO! MUSEUM」摺頁，內含趣味故事發想與著色活動。學童集滿新北市六間博物館舍的摺頁，依照喜好、發揮創意，組裝成為獨一無二的博物館立體卡片。

The 12-color pastel pencil sets come with instructional cards that guide students to recognize colors through their living environment. With the guidance of "GOGO Cards," they can visit museums to receive special "GO! MUSEUM" folding pages that contain interesting story ideas and coloring activities. By collecting the folding pages from all six museums in New Taipei City, students can assemble and personalize them according to their preferences and creativity, creating a unique set of three-dimensional museum cards.